Once your content is in front of the customer, all that matters is what she hears and how she interprets your message.
Whether it’s your blog, videos, podcasts, or emails, planning and consistency matter. Informative, well-written content that adheres to your core message is critical to growing an audience and building your business.
Communicate and distribute valuable and relevant information to customers through great content to ensure your digital strategy, demand generation programs, advertising, and public relations efforts build on your core message and brand identity.
What they hear matters more than what you say.